Privacy Policy
Last updated: July 31, 2026
This Privacy Policy describes how auritrade (auritrade Osaühing) collects, uses, and protects your personal information. We are committed to protecting your privacy and handling your data responsibly. This document explains what information we gather, how we use it, and what rights you have regarding your data.
Who We Are – Data Controller
We operate as an industrial filtration system supplier serving production facilities across Estonia, including air and water filtration units for wholesale distribution. As a data controller, we process personal information when you contact us, make inquiries, or interact with our website. We maintain our operations in Tartu, Estonia, and comply with all applicable data protection regulations.
Information We Collect
We collect information you provide directly, including:
- Contact details such as name, email address, phone number, and company name when you submit inquiries
- Business information about your production facility and filtration needs
- Technical data including your IP address, browser type, and device information
- Usage data showing how you interact with our website pages and content
- Cookies and similar tracking technologies to enhance your browsing experience
Legal Basis for Processing
We process your personal information based on the following legal grounds:
- Consent: When you provide information through contact forms, you consent to us processing that data to respond to your inquiry
- Legitimate Interest: We have a legitimate business interest in analyzing website usage and improving our services for industrial filtration customers
- Legal Obligation: We may process data to comply with applicable Estonian and EU laws, including tax and commercial regulations
How We Use Your Information
We use the information we collect for specific business purposes:
- Responding to your inquiries about filtration products and services
- Processing orders and managing wholesale transactions with production facilities
- Improving our website functionality and user experience
- Sending you relevant updates about new filtration solutions and industry information
- Analyzing website traffic to understand customer behavior and preferences
- Complying with legal obligations and protecting our business interests
Data Retention Periods
We retain your personal information only as long as necessary for the purposes outlined above. Our specific retention periods are:
- Contact Form Submissions: We retain inquiry messages and contact details for up to 24 months after your last interaction with us, allowing us to reference past conversations and maintain customer relationships
- Website Analytics and Cookie Data: We retain usage data and analytics information for up to 14 months to track trends and improve our website performance
- Server Logs: Technical logs including IP addresses and access records are retained for up to 12 months for security and troubleshooting purposes
- Customer Transaction Records: If you purchase from us, we retain transaction data as required by Estonian commercial law, typically for 7 years
Your Rights
Under Estonian and EU data protection law, you have the following rights regarding your personal information:
- Right of Access: You can request to see what personal data we hold about you
- Right to Correction: You can ask us to correct any inaccurate or incomplete information
- Right to Deletion: You can request deletion of your personal data, subject to legal requirements
- Right to Data Portability: You can request your data in a structured, commonly-used format
- Right to Object: You can object to certain types of processing, including marketing communications
- Right to Restrict Processing: You can ask us to limit how we use your data in certain circumstances
To exercise any of these rights, please contact us using the information provided below.
Cookies and Tracking Technologies
We use cookies on our website to enhance your browsing experience and collect usage data. Cookies are small files stored on your device that help us remember your preferences and understand how you use our site. We use both essential cookies (required for basic functionality) and analytical cookies (to track user behavior and improve performance). You can control cookie settings in your browser preferences. For more detailed information about our cookie usage, please refer to our Cookie Policy.
Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security measures include encryption of sensitive data, secure server infrastructure, and restricted access to personal information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. We encourage you to use strong passwords and keep your contact information up to date.
Supervisory Authority
If you believe we have violated your data protection rights, you have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon). You can contact them to report any concerns about our processing of your personal information. This right is in addition to any other remedies available under law.
Third-Party Links and Services
Our website may contain links to external websites and services that are not under our control. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any external sites before providing personal information. This Privacy Policy applies only to information we collect directly on our website.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any significant changes will be noted by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website constitutes acceptance of any changes to this Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your personal information, please contact us:
Email: [email protected]
Phone: +372 5847 3291
Address: Kaarli Puusepa Street 14, Tartu, 51008, Estonia
We will respond to your inquiries within a reasonable timeframe and assist you with any concerns regarding your personal data.